An initiative of the Convention Industry Council that is bringing together all stakeholders in the development and implementation of industry-wide accepted practices to create and enhance efficiencies throughout the meetings, conventions and exhibitions industry.

While this initiative has its fair share of critics, there will be no going back and the meetings industry is going in for more and more standardisation

Areas of standardisation include terminology, RFP’s, Contracts etc. With ROI in Events assuming an increasingly important place for Meeting Planners, it follows that this can be achieved only through more and more standardisation.

Which in turn means of course that you will only hear more and more about APEX and hotels should be better prepared for the standardisation which is expected!

For more information please visit http://www.conventionindustry.org/