Feb
26
Hospitality Marketing - 5 useful sites
Filed Under (hospitality marketing trends) by vineeth1971
  • E-mail marketing - For limited e-mailing (ie not for corporate giants), my pick is Icontact for its user friendly interface, possibility to do surveys, creating a newsletter from a web page and low costs. http://www.icontact.com/ It is also possible to create surveys quickly which I have found very useful.
  • Analytics - Google analytics http://www.google.com/analytics/ for the reasons discussed in the previous post
  • Search Engine Optimisation - http://www.webceo.com/ has a free and paid for version which allows you to automate web search engine and directory submissions
  • Trend watch - http://www.trendwatching.com/ the trend setter in the area of picking up trends in all areas. While not specific to hospitality, it has more than 8000 ‘trendspotters’ around the globe watching carefully for emerging trends and ideas in all areas. A very good example of a trend spotted relevant to hotels is ‘Room service with Ads’
  • Competitor Intelligence - Travelclick for its specialised products and expertise in hospitality and the value it brings to the understanding of competitor statistics. http://www.travelclick.com/
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