As per one of the recent reports from trendwatching.com this is real and it is being ‘tried’ out by hotel companies in the US and Australia. It is based on the fact that high end travellers are hard for marketers to reach in general except for occasions such as when they are in a hotel room - and this concept of having a captive audience is what leads hotels and other industries to collaborate on ‘TRYVERTISING’

According to the article what is different with this approach is that it finds a way to market products at the critical time when the product is “relevant” to consumers - when they are tired, hungry, and so on. Deals range from the availability of Aveda toiletries in Westin hotel rooms to Mercedes-Benz cars for guests at the Ritz-Carlton

Click here to read the article at trendwatching.com