Very few obvious differences on the Marketing services of the SMD’s

Utell seems to have a higher distribution focus with their various rate programmes. Leading hotels leverages its brand name/image through partnership marketing with top luxury brands.

UTELL HOTELS AND RESORTS

Rate programmes such as GREATRATE that deliver a large percent of the revenues.
Another programme called LATEGETAWAYS provide a route for hotels to distribute their inventory at the last minute.
Preferred partner marketing activities with leading travel management companies like Amex and CWT
Electronic marketing to the travel trade
Media and PR

DESIGN HOTELS

E-Marketing programmes
Partnership marketing
Marketing Products
Global PR

SUPRANATIONAL

Monthly newsletter to Consortia and Corporate Agencies introducing new hotel properties, promotional rates and campaigns etc
Dedicated PR agency focused on increasing brand profile and hotel profile with the international travel trade.
Free PR service for members
Input on content of marketing messages/newsletters.

WORLD HOTELS

Marketing Partnerships
Print and online Newsletters to various target groups
Public Relations and Advertorials
Online Image Platform called Mediaserve

GREAT HOTELS OF THE WORLD

Extensive brand marketing campaign to create awareness of Great Hotels of the World within Travel trade, Meeting Planners & Leisure travel agents, Business travel agents, High-value corporate accounts, Consumers
Customised PR planning for member property to generate press coverage in the most appropriate media in Europe.
Press visits and press lobbying

RELAIS AND CHATEAUX

An international guide published in 4 languages, which is also downloadable from the Internet
The promotion of the properties and the brand through trade fairs and exhibitions and other events
E-marketing activities through e-newsletter
Partnerships marketing associating Relais & Châteaux with top brands
The promotion of the themes Golf and Spa

LEADING HOTELS

Partnership Marketing
EMEA Newsletter
Airline Marketing
Consumer lifestyle events

NOTE: Information and comments provided here are to provide an overview. It is not meant to indicate the full service offering of these companies in any way. Primary information source – respective company websites.