So will they wipe of the competition? According to the Office of Fair Trade in the UK which gave its approval for this venture to go ahead in March 08, it shouldn’t…

And who forms the competition? Comparable reports are produced by MKG, TRI, Lynn Jones Research, Best practice Forum and TravelCLICK.

We will have to wait and see who benefits in the long run - in the short term, hotel companies with a wide geographical spread should get improved intelligence from this venture.

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