According to a report in Business Travel Europe, the tool covering meetings planning, venue sourcing, attendee management and multi-spend reporting was launched at Imex Frankfurt this week. And it seems all about Return on Investment (ROI) which is now a frequent theme in the group business sector.

Christer Nordlund, HRG’s director events and meetings management, says “The ROI concept is being used to an increasing extent for this industry and the trend is clear: multinational companies are taking charge and directing processes towards increased cost and quality control.”

With procurement departments having more of a say, better sales management and tracking tools will have an increasing role to play in how meeting planners buy.

What does this mean for hotels? Ample demonstration of  value and values adds in proposals will make a bigger difference in the future.

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