To provide more energy, drive and ideas into predictably routine conferences, events & meetings, Crowne Plaza hotels (part of the Intercontinental group) is working with leading creative thinkers to do something different in their meeting rooms.

And the first of these comes from an inventor Roger von Oech - selected Crowne Plaza meeting rooms now come equipped with an exclusive Roger von Oech designed Crowne Plaza Think Box. The Think Box is an assortment of inspirational tools and exercises invented by him that allow participants to plan and participate in activities that will bring life into meetings.

More at their dedicated website - http://en-gb.crowneplazathinktank.com/Default.aspx

It is heartening to see big hotel companies moving from talking innovation to actually innovating - can they sustain it and what are the measurable changes from such innovation in customer satisfaction and revenues? We’ll have to wait and watch.

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