Now the all pervasive google goes into virtual reality ala Secondlife - according to a hotelmarketing.com report the google application is meant to be much more interactive than Secondlife.

Just like the real estate concept in Second Life started a scramble for space there, is Google Lively the next virtual world? Or the better one? Check it out at http://www.lively.com/html/landing.html. Your computer does require Windows XP or Vista for it to work.

And will hotel groups start getting into the act? I seem to remember that Starwood had set up one of its brands in Second Life ( I have not actually checked out the presence of Starwood on Second Life - so can’t vouch for it)

As with most Google applications, this one is worth watching.

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