After having been voted among the top five destinations by Conde Nast Traveller reader survey last year, here are some results from a survey highlighting travel trends in and into India.
According to a recent Times of India survey reported by Travel Daily Asia, the south Indian state of Andhra Pradesh, and capital city Delhi attracted the largest numbers of tourists in 2007.
Famed for its temples, including the Tirumala Tirupati shrine, Andhra Pradesh attracted the largest number of domestic Indian tourists in 2007 - some 127 million visitors.
Meanwhile Delhi welcomed the most amounts of foreign visitors, with 2 million arrivals. According to government figures domestic tourism in Andhra Pradesh last year saw an increase of 14% from 2006. This is likely to be boosted further in 2008 when state capital Hyderabad hosts the Pacific Asia Travel Association’s annual Travel Mart next month.
Domestically, second place was taken by Uttar Pradesh (116 million), with Tamil Nadu third (71 million). Along with Rajasthan and Kamataka, these top 5 states accounted for approximately 72% of all domestic Indian tourism.
Meanwhile Delhi maintained its top spot in foreign arrivals statistics. Maharashtra came second with 1.9 million, and Tamil Nadu with 1.7 million.
Sources: Travel Daily Asia, Times of India
At the top end though, travellers usually had ample choice and could choose from the best luxury hotel brands. And whilst these hotels never came cheap, one usually got what one paid for.
But now, things look set to improve - with the fast growth in the tourism and hospitality sector, there are signs of rapid change and new hope for the budget traveller.
The Indian middle class has started travelling more - with more leisure time, a higher disposable income and globalisation all contributing. And they are no longer satisfied by generations of run down lodges and hotels which were hardly ever renovated, the unfortunate hallmark of Indian budget travel over the last many years.
The larger hotel companies were the first to recognise this requirement - Ginger, a TATA enterprise, has twelve hotels already with another 6 hotels coming up. They offer good value rooms with the latest technology including self check-in options. Some of the other new brands in this sector include Lemon Tree, Hometel & Premier Travel Inn.
Another company which introduced a unique new concept to India six months ago is HOME-LIKE HOTELS. The company which was launched in November 2007 works on identifying unique, independent, boutique properties which offer great value across the length and breadth of the country. Once identified and approved based on their criteria, the company then makes the selected hotels available as part of the HOME-LIKE collection.
This offers a clear win for the traveller as they avoid the uncertainty of booking through travel portals like yatra.com or travelguru.com which list every hotel without qualifying them under set criteria.
Currently the HOME-LIKE HOTELS collection features over forty carefully selected boutique hotels in over 25 destinations. They aim to have over 100 hotels available for travellers to book from, by the end of the year. More information on their hotels and destinations is available at http://www.homelikehotels.com/
The key difference between HOME-LIKE HOTELS and the traditional model is the unique character of the individual hotels. They avoid some of the bland standard features that all chain hotels invariably have.
Welcome news indeed for the budget traveller - with the price range for most of these hotels ranging between 2000 and 5000 INR (approximately £25 to £60) a night, the choice for travellers looking for an authentic Indian experience has just gone up.
So is this all achieved by compromising service and what gives to make these all so reasonable priced? Not service apparently - similar hotels usually maintain an employee per room ratio of about 0.5. In India it could be as high as 1.5 in most hotels.
The future certainly should hold a whole new India experience!
