Driving New & Incremental Revenue For Your Hotel

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About Course

This course focuses on strategies and techniques for increasing direct bookings and generating new and incremental revenue for hotels. Learners will explore various direct booking channels, including the hotel’s brand website, metasearch engines, direct enquiries, and group bookings. It provides actionable insights and practical approaches to optimise these channels and drive more direct revenue.

What Will You Learn?

  • Learn how to enhance the hotel’s brand website to improve user experience and conversion rates, leading to increased direct bookings.
  • Understand the role of metasearch engines in direct bookings and develop strategies to effectively leverage these platforms to attract more guests.
  • Gain skills in managing and converting direct enquiries into confirmed bookings, a personalised and efficient booking process leading to better conversion.
  • Learn effective approaches to attract and manage group bookings to optimise conversion.

Course Content

Drive bookings from direct channels

  • Hotel website
  • Metasearch
  • Hotel direct bookings
  • Group bookings

Drive bookings from indirect channels

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