Identifying Hotel Distribution Opportunities

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About Course

Elevate your hotel’s online success with our focused, results-driven course on identifying actionable distribution opportunities. Conduct a comprehensive audit of your current distribution strategies, assessing key metrics to gauge performance, profitability, and operational effectiveness. Identify and benchmark opportunities and challenges in both direct and third-party booking channels against industry standards. Leverage these insights to craft targeted strategies for future growth and competitive advantage. Transform your distribution approach and unlock new pathways to profitability and success.

What Will You Learn?

  • Learn how to accurately measure and analyse hotel distribution performance and profitability to identify strengths and areas for improvement.
  • Be equipped to identify specific opportunities for improvement within current distribution practices and formulate actionable plans to capitalise on these opportunities.
  • Learn how to pinpoint specific opportunities to increase direct channel bookings using insights from the online success audit.
  • Gain the ability to identify and address challenges that hinder direct channel bookings, ensuring a more efficient booking process.
  • Be equipped to start formulating ideas to enhance direct channel bookings and drive hotel profitability.
  • Learn how to identify specific opportunities to increase bookings through indirect or third-party channels using insights from the online success audit.
  • Gain the ability to recognise and address challenges that affect the performance of third-party booking channels, ensuring better management and results.
  • Be equipped to start formulating ideas to enhance relevant indirect channel bookings and drive hotel profitability.

Course Content

Where are you now (WAYN)? Online success audit
This module is designed to help learners conduct a comprehensive audit of their current distribution strategies and performance. By focusing on key metrics and benchmarks, learners will be able to assess their hotel's distribution performance, profitability, operations, and overall effectiveness. This self-assessment will serve as a foundation for identifying opportunities for improvement and crafting strategies for future success.

  • Measuring Distribution performance
    00:00
  • Measuring Distribution operations
    00:00
  • Benchmarking performance
    00:00

Where are you now (WAYN) with direct channels?
This module is focused on enhancing direct channel bookings for hotels by leveraging insights from the online success audit that we covered in module 4. Learners will identify opportunities and challenges specific to their direct booking channels and benchmark their current performance against industry and competitor standards. The module aims to equip learners with ways to identify areas to optimise bookings from their direct booking channels and improve overall profitability.

Where are you now (WAYN) with indirect channels?
This module is designed to help learners review their use of third-party channels to drive relevant bookings. By leveraging insights from the online success audit, learners will identify both opportunities and challenges specific to third-party booking channels. Additionally, they will assess their current performance and benchmark it against industry standards and competitor sets. This holistic review aims to enhance the effectiveness and profitability of utilising third-party booking channels.

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