Hotel Marketing Toolkit

AUDIT & PLANNING TOOLSIMPLEMENTATION TOOLSMEASUREMENT TOOLS
Guest Persona Template: A tool to define and understand the hotel’s target audience, including demographics, preferences, and behaviours, to tailor marketing efforts accordingly.Content Creation Brief Template: A document that outlines the objectives, target audience, key messages, and guidelines for creating various types of content, such as blog posts, videos, or infographics.Website Conversion Optimization Checklist: A checklist to enhance the hotel’s website’s conversion rate by optimizing landing pages, forms, call-to-action buttons, and implementing A/B testing.
SEO Keyword Research Template: A template to conduct keyword research and identify relevant keywords and phrases to optimize website content and improve search engine rankings.Social Media Content Calendar: A template that helps plan and organize social media posts in advance, ensuring consistent and engaging content across platformsMarketing Performance Dashboard Template: A visual representation of key marketing metrics, such as website traffic, conversion rates, social media engagement, and revenue, providing a snapshot of marketing performance.
Competitor Analysis Template: A framework for analyzing competitor strategies, including their online presence, pricing, promotions, and guest reviews, to identify areas of opportunity and differentiation.Email Marketing Campaign Template: A framework for creating effective email campaigns, including design elements, content sections, and call-to-action buttons.
Website Audit Checklist: A checklist to assess the effectiveness and user-friendliness of the hotel’s website, covering aspects like design, navigation, mobile optimization, and conversion optimization.Budget Planning Template: A spreadsheet-based template to plan and track marketing expenses, including allocations for different channels, campaigns, and measurement of return on investment (ROI).
Guest Survey Template: A template for creating surveys to gather feedback from guests about their experiences, preferences, and suggestions, aiding in improving service and identifying areas of improvement.Metasearch deployment:
Content Creation Brief Template: A document that outlines the objectives, target audience, key messages, and guidelines for creating various types of content, such as blog posts, videos, or infographics.Event Sponsorship Proposal Template: A framework for creating sponsorship proposals to secure sponsorship opportunities for hotel events, conferences, or community initiatives, outlining benefits and deliverables.
Content audit: