HOTELLADDER.COM: Courses

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Provides an overview of the sales function at hotels covering the following areas:

1. Introduction to hotels and the hospitality industry
2. Sale of room, Food & Beverage and other areas
3. Organisation structures and relationships
4. Main market segments and their impact
5. Day in the life of a hotel sales manager
   

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Provides a clear understanding of strategic account management in the hotel industry. Topics include

1. Mining and researching information - information gathering, qualifying accounts
2. Understanding the customer by segment (leisure, corporate, MICE)- apply information about how companies are structured, the key areas driving their business, impact of sourcing and buying practices to optimise account potential
3. Process for new business development and getting the most from global sales teams
4. Best practices and strategy

A brief overview of sales and marketing in Food and Beverage outlets in a hotel.