Course categories
 | HOTEL MARKETING |
 | | Introduction to hotel marketing | |
| Create a marketing plan for the hotel industry |    | ||
| Marketing Plan - key components | | ||
| The link between Sales and Marketing | | ||
| A quick look at Online Marketing | |
| | Public Relations | |
| Public Relations - Relevance & Impact | | ||
| Public Relations - Activities | | ||
| Public Relations - Strategy & Measurement | |
| | Online Marketing | |
| Online Marketing - Relevance & Impact | | ||
| Online Marketing - Activities | | ||
| Online Marketing - Strategy & Measurement | |
| | CRM | |
| Customer Relationship Management - Relevance & Impact | | ||
| Customer Relationship Management - Activities | | ||
| Customer Relationship Management - Strategy & Measurement | | ||
| CRM & Hotel Loyalty Programmes | |
| HOTEL SALES |
| | Introduction to hotel sales | |
| Overview of the Sales function | | ||
| Account Management incorporating global sales | | ||
| Promoting Food & Beverage Outlets | |
| | Corporate Sales | |
| Corporate Sales - Structure & Impact | | ||
| The Corporate Sales Cycle | | ||
| Maximising Corporate Business - Strategy & Measurement | | ||
| Corporate Sales - Technology & Systems | |
| | Group Sales (MICE) | |
| Group Market - Structure & Impact | | ||
| How Groups work - The Cycle | | ||
| Maximising Group business - Measurement & Strategy | | ||
| Groups - Technology & Systems | |
| | Leisure Sales | |
| Leisure Sales - Structure & Impact | | ||
| How Leisure sector works - The Cycle | | ||
| Maximising leisure business - Strategy & Measurement | | ||
| Leisure Sales - Technology & Systems | |
| | Supporting Documents | |
| Trade Shows | | ||
| Job Descriptions - Sales | | ||
| Games | |
| HOTEL OPERATIONS |
| | Rooms Division |
| | Introduction & General |
| | Reception Management | |
| Reception Management - Handling Groups | |
| | Reservations |
| | Housekeeping |
| | Food & Beverage Management |
| | Introduction & General | |
| Menu Knowledge | |
| | Restaurant Service | |
| Types of Service | | ||
| Restaurant Pre-Service Procedures | | ||
| Restaurant Table Service | | ||
| Restaurant Up-selling | | ||
| Restaurant Billing Procedures | |
| | Bar Service | |
| Bar Service - An Introduction | | ||
| Cocktail Service | | ||
| Table Drinks Service | | ||
| Wine Service | |
| | Room Service | |
| Room Service - An Introduction | |
| | Conference & Banqueting | |
| Conference & Banqueting Management | |
| REVENUE MANAGEMENT |
| | Introduction & General | |
| Overview of revenue management | |
| | Analysis & Implementation |
| | Monitoring and Reviews |
| DISTRIBUTION & TECHNOLOGY |
| | Introduction & General |
| | E-Commerce |
| | Hotel Technology |
| | GDS & CRS |