Why us?

Hotelladder.com is a passion project of Vineeth Purushothaman, who until early 2024 headed Distribution at Wyndham Hotels & Resorts for Europe, Middle East, Africa and Eurasia.

With extensive expertise in leveraging technology for global hotel distribution, marketing, and sales strategies, he spearheaded a range of regional and global projects for Wyndham Hotels & Resorts – with over 9000 hotels, Wyndham is one of the world’s largest hotel chains.

Previously, he founded a hotel marketing and online distribution management company, White Sky Hospitality, and held leadership roles at Le Meridien and Starwood, driving efficiencies through improved processes and technology adoption.

As a consultant, he has worked with brands like Orient Express hotels and Concorde, implementing business-driven technology solutions such as Salesforce CRM and Opera PMS.

Vineeth is passionate about education, having lectured at the University of Applied Sciences in Salzburg as well as a diverse range of educational institutions in the UK, India, Bhutan and China. He has also contributed extensively to industry forums, magazines, and blogs, including the LSE report “The Future of Travel Distribution 2016” and Skift’s “Hotel Revenue Management Landscape 2019.”

So if you’re a hotel school or university seeking expertise that blends cutting edge industry knowledge, strong commercial acumen and practical experience in developing and delivering relevant, industry driven course content for your aspiring graduates, please do get in touch.