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6 Elements of a Catchy Hotel Description

Hotel Marketing

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Many travellers want to find out everything they can about your hotel before they book. They would want as much information as possible about the holiday experience they will be buying. A well thought out hotel description is a great tool to sell your hotel to potential guests. A detailed property description should position your hotel well and reassure the traveller that you provide a high quality and trustworthy service.

Why is the Hotel Description so Important?

Many hoteliers find that they get asked the same questions about their hotel overview, facilities and accommodation descriptions by potential travel bookers as they are unable to find this information online. If this applies to you, you can reduce the number of calls and e-mails by having a detailed hotel description in place both on your website and Online Travel Agencies (OTAs)

Here are the key points we think every Hotel Description should have (with some wide-ranging examples), and the order you should follow to achieve desired results:-

Property Overview – This is the first sentence that the travel booker reads. So it needs to “sell” the hotel and highlight the main reason why they should book. 35 to 50 words are recommended. http://www.carnoustieresorts.com/newsite/home.html#/resort

Description of Accommodation – Describe what is special about the rooms and any unique aspects. Unique selling points of the room like views, size and amenities for the business traveller or leisure traveller. 35 to 50 words are recommended. http://www.sonesta.com/boston/?fa=guestrooms.home

Description of Hotel Facilities –Describe standard facilities at the hotel and any unique aspects. http://www.lebua.com/tower-club/pages/tower-club-facilities

Description of Leisure Facilities – Describe leisure facilities at the hotel which help guests relax and enjoy by highlighting unique leisure facilities like Spa, Swimming Pool, Business Centre, Bar. http://www.kempinski.com/en/budapest/hotel-corvinus/overview/leisure-facilities/

Description of Location – Describe the location of the hotel in a way which helps guests understand its location and how easy it is to get there. Also, include how close it is to key attractions and sites. 35 to 50 words are recommended. Unique aspects of hotel location like close to a wildlife reserve, central business district, distance from airport/train stations or nearest city. http://www.hotelcellai.it/description.htm

Room Type Description – Describe the room in a way that the booker can visualise and understand its layout, space, views and comfort levels. 20 to 25 words are recommended. Any unique selling points like the type of bed, bathroom (en-suite), ideal for families etc https://www.dorchestercollection.com/en/rome/hotel-eden/rooms-suites/classic-room/

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