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HOTEL LADDER

Ideas and Resources for Boutique Hotels

Global hotel chains and their boutique brands

Almost every large hotel chain has added a boutique hotel brand to its portfolio over the last five years. Marriott’s Edition is “an evolutionary response to the desire for a sophisticated experience from the guest with a contemporary lifestyle.” And their Moxy is a boutique hotel with the social heart of a hostel. So Sofitel hotels are “a playful mix…

Top 10 OTAs promoting sustainable travel

The importance of sustainability is getting bigger in the world of tourism and raises both challenges and opportunities for hotels, travel companies and destinations. How does one maximise business opportunity and minimise environmental impact? Sustainability is subjective and means different things to different people. According to a Booking.com research report on the topic in 2018,…

Top Online Travel Agencies in Japan

Japan is probably the second-largest travel market in APAC after China. With the summer Olympics in Japan in 2020, the industry will get a further boost. Currently, package holidays are big for inbound travel and visitor numbers highest from the US. Japan has also gone through some rapid growth in pockets and also followed a…

Uncertain future for trip planning websites?

Trip planning continues to be a rocky path but stubborn in its intentions to keep going. Trip planning websites address the inherent need of a traveller to “book everything” at one go in one place. Everyone is keen to reduce the time spent on travel planning but at the same time to make all the…

5 Great Opportunities to Capture Online Hotel Bookers

To make the most of your online marketing and distribution strategies, it is important to get a clear understanding of traveller shopping habits. Who are your potential customers and how do they like to book their hotels online? Regular online hotel bookers look for personalisation, seamless usability and unique travel experiences. The key is to…

How to Plan Your Hotel’s Social Media Campaign

All hotels seek an active social media audience. It helps to engage with current customers, court potential customers, construct or maintain your hotel brand and create positive chatter about your destination and service offerings. Having a robust social media audience is the way to go. However, everyone is at it – and there are so…

How Can Your Hotel Attract Families?

Requirements of family travel can be complex based on the age group of the children. In general, families usually do have to plan more than the average individual traveller to make the most out of a trip. What makes a good family hotel? Space – families require more space than an average sized hotel room which is…

How to Attract Business Travellers

usiness travel continues to grow, confuse and excite. Everyone gets excited about the still untapped opportunities in business travel, but it is hard to pin down a great revolution. There are some signs, however, that it is beginning to change faster. Here are some reasons why we think business travel is evolving and …

3 Hotel Myths About Online Travel Agencies

1 – High Online Travel Agency (OTA) Rankings are critical to succeed Hotel marketers are acutely aware of the power of online rankings, but what is not often realised is that results vary based on location, user, appliance, browser etc. For example, when a user in London searches for a specific hotel in India on…

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