In today’s hospitality world, traditional sales skills alone aren’t enough; strategic understanding of all distribution channels, a holistic approach to marketing and sales with the relevant use of technology will get you ahead.
Sales and distribution channels have evolved. The ways a traveller books hotels have changed. The mediums they use to interact and buy have converged. The speed and lead time in decision making have been transformed. Factors influencing travel buying decisions have shifted. Competition has diversified.
How well does your commercial team understand these changes? Are they well placed to make the most of these rapid and often complex changes? Or is there analysis paralysis?
We have gathered a range of resources and tools that take a practical approach to help hotel commercial teams to understand these changes holistically and respond quickly.