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Helena

5 Great Opportunities to Capture Online Hotel Bookers

To make the most of your online marketing and distribution strategies, it is important to get a clear understanding of traveller shopping habits. Who are your potential customers and how do they like to book their hotels online? Regular online hotel bookers look for personalisation, seamless usability and unique travel experiences. The key is to…

How Can Your Hotel Attract Families?

Requirements of family travel can be complex based on the age group of the children. In general, families usually do have to plan more than the average individual traveller to make the most out of a trip. What makes a good family hotel? Space – families require more space than an average sized hotel room which is…

3 Hotel Myths About Online Travel Agencies

1 – High Online Travel Agency (OTA) Rankings are critical to succeed Hotel marketers are acutely aware of the power of online rankings, but what is not often realised is that results vary based on location, user, appliance, browser etc. For example, when a user in London searches for a specific hotel in India on…

6 Elements of a Catchy Hotel Description

Many travellers want to find out everything they can about your hotel before they book. They would want as much information as possible about the holiday experience they will be buying. A well thought out hotel description is a great tool to sell your hotel to potential guests. A detailed property description should position your…

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