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12 steps to promote your boutique hotel

Boutique hotels are inherently original, different, unusual, relatively small – all these facets also make boutique hotels slightly tricky to plan for and market effectively. This post is a step by step guide to help promote a boutique hotel. Establish the target audience (buying ability, traveller type, market conditions) Define the product offering (rooms, luxury,…

Top Online Travel Agencies in Japan

Japan is probably the second-largest travel market in APAC after China. With the summer Olympics in Japan in 2020, the industry will get a further boost. Currently, package holidays are big for inbound travel and visitor numbers highest from the US. Japan has also gone through some rapid growth in pockets and also followed a…

Uncertain future for trip planning websites?

Trip planning continues to be a rocky path but stubborn in its intentions to keep going. Trip planning websites address the inherent need of a traveller to “book everything” at one go in one place. Everyone is keen to reduce the time spent on travel planning but at the same time to make all the…

5 Great Opportunities to Capture Online Hotel Bookers

To make the most of your online marketing and distribution strategies, it is important to get a clear understanding of traveller shopping habits. Who are your potential customers and how do they like to book their hotels online? Regular online hotel bookers look for personalisation, seamless usability and unique travel experiences. The key is to…

How to Plan Your Hotel’s Social Media Campaign

All hotels seek an active social media audience. It helps to engage with current customers, court potential customers, construct or maintain your hotel brand and create positive chatter about your destination and service offerings. Having a robust social media audience is the way to go. However, everyone is at it – and there are so…

How Can Your Hotel Attract Families?

Requirements of family travel can be complex based on the age group of the children. In general, families usually do have to plan more than the average individual traveller to make the most out of a trip. What makes a good family hotel? Space – families require more space than an average sized hotel room which is…

How to Attract Business Travellers

usiness travel continues to grow, confuse and excite. Everyone gets excited about the still untapped opportunities in business travel, but it is hard to pin down a great revolution. There are some signs, however, that it is beginning to change faster. Here are some reasons why we think business travel is evolving and …

3 Hotel Myths About Online Travel Agencies

1 – High Online Travel Agency (OTA) Rankings are critical to succeed Hotel marketers are acutely aware of the power of online rankings, but what is not often realised is that results vary based on location, user, appliance, browser etc. For example, when a user in London searches for a specific hotel in India on…

Review of Cleartrip – leading Indian Online Travel Agency

Cleartrip – An Overview Based in Mumbai, Cleartrip is a major Indian OTA that started its journey in 2006.  It entered the business with a promise to make travel simple for travellers.  The company assists its users in booking flights, train tickets, hotel reservations, and holiday packages globally. It also recently partnered with Google flights to make…

How to Reduce Hotel Cancellations from OTAs

According to a detailed analysis of web booking trends, one in five hotel bookings on the web are cancelled. Almost every hotel grapples with this issue at one time or another. So what are you doing about it? Just grumble at how poor the quality of bookings from OTAs are (although you need them) or put…

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