);

Blog

Ideas and Resources for commercially driven hoteliers

5 Great Opportunities to Capture Online Hotel Bookers

To make the most of your online marketing and distribution strategies, it is important to get a clear understanding of traveller shopping habits. Who are your potential customers and how do they like to book their hotels online? Regular online hotel bookers look for personalisation, seamless usability and unique travel experiences. The key is to…

How to Plan Your Hotel’s Social Media Campaign

All hotels seek an active social media audience. It helps to engage with current customers, court potential customers, construct or maintain your hotel brand and create positive chatter about your destination and service offerings. Having a robust social media audience is the way to go. However, everyone is at it – and there are so…

How Can Your Hotel Attract Families?

Requirements of family travel can be complex based on the age group of the children. In general, families usually do have to plan more than the average individual traveller to make the most out of a trip. What makes a good family hotel? Space – families require more space than an average sized hotel room which is…

How to Attract Business Travellers

usiness travel continues to grow, confuse and excite. Everyone gets excited about the still untapped opportunities in business travel, but it is hard to pin down a great revolution. There are some signs, however, that it is beginning to change faster. Here are some reasons why we think business travel is evolving and …

3 Hotel Myths About Online Travel Agencies

1 – High Online Travel Agency (OTA) Rankings are critical to succeed Hotel marketers are acutely aware of the power of online rankings, but what is not often realised is that results vary based on location, user, appliance, browser etc. For example, when a user in London searches for a specific hotel in India on…

How to Reduce Hotel Cancellations from OTAs

According to a detailed analysis of web booking trends, one in five hotel bookings on the web are cancelled. Almost every hotel grapples with this issue at one time or another. So what are you doing about it? Just grumble at how poor the quality of bookings from OTAs are (although you need them) or put…

6 Elements of a Catchy Hotel Description

Many travellers want to find out everything they can about your hotel before they book. They would want as much information as possible about the holiday experience they will be buying. A well thought out hotel description is a great tool to sell your hotel to potential guests. A detailed property description should position your…

Get More Bookings From Your Hotel Website in 10 Steps

You do want to generate more bookings from your hotel website, don’t you? Direct website traffic is critical – and you have maximum control over your own website, presentation, information flow, images, rates and margins. And it is important that all hotels small or big, independent or part of a chain have the ability to…

×