Creating a Hotel Distribution Strategy

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About Course

This course is designed to guide hotel professionals in assessing their current online success and identifying necessary directional changes to enhance their distribution and e-commerce strategies. Learners will be able to identify steps to convert identified gaps into opportunities, and understand key considerations for optimising their channel, geographic, and segment mix. This course also provides a guided framework to collate all the information available and any subsequent analysis to develop and document a distribution strategy for online success. By the end of the course, you’ll have a distribution roadmap that aligns with your hotel’s brand, pricing, and overall business objectives. This customised strategy will equip you with a high-level plan to reach the right customers, capture more market share, and maximise revenue in an increasingly competitive hospitality landscape.

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What Will You Learn?

  • Learn how to assess identified gaps in current online strategies into actionable opportunities using a practical approach.
  • Gain insights into the key considerations for optimising the mix of distribution channels to enhance reach and profitability.
  • Understand the importance of geographic diversity in distribution and the key factors to consider for maximising market presence and performance.
  • Develop strategies for balancing the segment mix to ensure a well-rounded approach that targets various customer demographics and preferences.
  • Be equipped with the foundations to create a strategic roadmap that transitions your hotel from its current online status to a future state of enhanced distribution and e-commerce success.
  • An understanding of how to develop a tailored distribution strategy for your hotel.
  • Ability to identify and select the right mix of direct and indirect sales channels.
  • Learn how to analyse your hotel's unique strengths and weaknesses to optimise your online presence and prioritise approach to maximise impact
  • A tailored distribution strategy for your hotel that helps you focus on direct or indirect channels (or both)

Course Content

What is your strategic direction?
This module is designed to guide hotel professionals in assessing their current online success and identifying necessary directional changes to enhance their distribution and e-commerce strategies. Learners will be able to convert identified gaps into opportunities, and understand key considerations for optimising their channel, geographic, and segment mix. This strategic approach aims to position hotels for sustained online success.

  • Converting gaps to opportunities
    00:00
  • Channel mix considerations
    00:00
  • Geographic mix considerations
    00:00
  • Segment mix considerations
    00:00

Build a distribution strategy
This module provides a guided framework to collate all the information gathered along the way combined with the analysis to develop and document a distribution strategy for online success. By the end of the module, you'll have a distribution roadmap that aligns with your hotel's brand, pricing, and overall business objectives. This customised strategy will equip you with a high-level plan to reach the right customers, capture more market share, and maximise revenue in an increasingly competitive hospitality landscape.

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