All hotels seek an active social media audience. It helps to engage with current customers, court potential customers, construct or maintain your hotel brand and create positive chatter about your destination and service offerings. Having a robust social media audience is the way to go.
However, everyone is at it – and there are so many options. How can you get a real focus to ensure that your actions on social media are effective and provides a good return on investment?
Whether you’re considering paid marketing options or content based organic lead generation, it is important to find the right channels that generate high quality leads for the least amount of money.
Use this free template to identify the key focus areas of your next social media campaign.