Positioning is an important exercise to help set the price versus value expectation correct. In the absence of a clear positioning in the marketplace, hotels can struggle to maximise their impact. This is relevant not just to independent hotels but also to franchised chain hotels.
This handy positioning template helps hotels to easily work through and identify
- a positioning approach based on the target audience and the marketplace
- positioning considerations against competitor set
- drafting an internal positioning statement that can drive all marketing and pricing initiatives